🎃 Target's viral Halloween decoration

Happy Friday! It’s October 6 — people are talking about Sam Bankman-Fried’s new hairdo, Target’s viral “Lewis” Halloween decoration, and more.

As always, we’ve summarized and organized the different shades of perspective, so you can see the big picture quickly.

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💇‍♂️ In the news: SBF’s new hairdo

SBF showed up to his criminal fraud trial with a fresh new look. Will it help him appeal to jurors?

💇‍♂️ Business Insider: Crypto kingpin Sam Bankman-Fried is known for his messy curls and casual garb. But he showed up on the first day of his criminal fraud trial wearing a suit and sporting a fresh crewcut.

💇‍♂️ Bloomberg thinks SBF is probably trying to make himself look more innocent. But he’ll need more than a new look to convince jurors.

💇‍♂️ Coindesk says SBF's defense is that he had no idea FTX customer funds were being siphoned to his hedge fund. But cutting his hair just makes him look more culpable!

💇‍♂️ The WSJ covered some additional details: An inmate at Brooklyn’s Metropolitan Detention Center gave SBF his new haircut. And he bought his trial clothes for 40% off at Macy's.

🎃 Cultural trend: The Lewis o'lantern

People can't get enough of a Target Halloween decoration called Lewis. Why has he become the mascot of Halloween 2023?

🎃 Business Insider: Target’s new 8-foot-tall pumpkin animatronic has gone viral. People love Lewis’s catch phrase, which comes out of a built-in speaker.

🎃 Watch Lewis say his iconic catchphrase here: “I am not a jack-o'-lantern. My name is Lewis”.

🎃 NBC thinks the catch phrase is so funny because it's downright absurd: Why would his name be Lewis?

🎃 But Lewis fans, beware — this TikToker says you may have to sit through multiple less-internet-famous phrases to hear Lewis's viral saying.

Quick hits

👣 Researchers believe that human footprints discovered in New Mexico are between 21,000 and 23,000 years old. (AP News)

🎖️ Narges Mohammadi, a jailed activist in Iran, won the 2023 Noble Peace Prize for her advocacy for human rights and Iranian women’s liberation. (CNN)

🏈 NFL Hall of Fame linebacker Dick Butkus died at 80. He's considered one of the best linebackers ever, and played his entire career with the Bears. (ESPN)

🐘 Donald Trump endorsed Ohio Rep. Jim Jordan as his pick for the next House Speaker. (Axios)

That’s it for today. Reply at [email protected] to let me know what you think of our newsletter, or to suggest a topic for next time.

Here at Shades we’re trying something new – quick summaries from different points of view. We think it’s a better way to stay informed and see the big picture. Please reach out if you’re curious to learn more!

- Jeff (co-founder of Shades)