🍺 Bud Light’s brand rehab

It’s Sunday, February 11 — people are talking about Biden’s mental fitness, Bud Light’s new marketing campaign, and more.

As always, we’ve summarized and organized the different shades of perspective, so you can see the big picture quickly. Here at Shades we believe that seeing multiple points of view is the best way to stay informed.

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- Jeff (co-founder of Shades)

🔍 Biden’s mental fitness

A special counsel report put Biden's mental fitness under the microscope. Are the concerns valid, or silly political fodder?

🔍 A special counsel's report on Biden's handling of classified documents shed doubts on his mental fitness. NBC says it sent the Democratic party into panic mode.

🔍 You can read the full report here. Special Counsel Hurr ultimately decided to not prosecute Biden.

🔍 The WSJ Ed Board thinks Biden's “forgetful elderly man” act is a weak defense for mishandling classified docs. The DOJ isn't being that lenient with Trump!

🔍 The NY Post Ed board had a different take: The investigation proves that Democrats are guilty of “elder abuse”. Biden's cognitive issues were a known problem.

🔍 But NY Mag disagreed: Biden's age problem pales in comparison to Trump's “deranged criminal authoritarian” problem!

🔍 Still, The Atlantic says Biden's age issue is still an undeniable voter concern: His mental sharpness is now in the limelight.

🍺 Bud Light’s brand rehab

Bud Light is hoping to win back customers with its star-studded Super Bowl ad. Is it a true game-changer, or just hype?

🍺 After a 2023 sales slump, the New York Post says Bud Light is hoping its celeb-studded Super Bowl ad will win customers back.

🍺 Campaign US thinks it could work: Bud Light's Super Bowl ad plays it safe, and that could resonate with its core audience.

🍺 But Bloomberg disagrees: A Super Bowl ad won't be a silver bullet for Bud Light's image issues.

🍺 But maybe Bud Light doesn't need saving. Hot Air says Trump's Bud Light endorsement is making some MAGA die-hards buy the beer again.

Shades poll: Will Bud Light's Super Bowl ad boost its brand image?

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Quick hits

🇮🇱 The Prime Minister of Israel, Benjamin Netanyahu, defended Israel's ongoing military campaign in Gaza. (The Hill)

🌐 At a rally, Trump said that he would let Russia “do whatever the hell they want” to NATO nations that don't pay enough for defense. (NBC News)

🌨️ Up to 10 inches of snow are expected in parts of New Hampshire from an upcoming winter storm. (WMUR)

⚫ The chief executive of Nigeria’s largest bank was among six people killed in a Friday night helicopter crash in the Mojave desert. (The Guardian)

Thanks for reading. If you have any feedback or want to share your thoughts or ideas, please email me at [email protected].

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